User blog comment:Paul.rea/Teen Wolf News 091014/@comment-75.76.164.169-20141025023402/@comment-4091815-20141025030920

No.

If they don't watch it on TV at 10pm on Monday nights (or by 3AM after the initial broadcast) they don't show up in the ratings and therefore don't count as far as advertisers are concerned.

There are other rating reports out there that take into account viewers who watch within 3 days and those who watch within a week of the initial broadcast but advertisers don't use those numbers so they might as well not exist.