User blog:Paul.rea/Teen Wolf News 041313



 First Promo First Look

Teen Wolf fandom will be glued to their various screens Sunday night to see the first Season 3 promotional spot during the MTV Movie Awards.

Teen Wolf Wiki has a NEW Behind the Scenes look at the promo shoot back in March.



Lots of fake moonlight and shadows will be the backdrop for this season’s promotional look.

As we reported on our special Behind the Scenes page at the time - the network’s Casting and Talent guy Danny Zaccagnino, Senior Producer Danielle Garre and Teen Wolf’s Social Media Maestro Matt McDonough took some of the cast out to a deserted field just south of Thousand Oaks in Ventura County, California.

Speaking of the new tagline for Season 3 – It’s going to be announced first on Saturday afternoon via a gif on Teen Wolf’s Official Tumblr Page.

Teen Wolf Wiki has a first look and we can report that Wolfsbane will be central to the imagery.



Pretty right?

The MTV Movie Awards start Sunday at 9pm EDT on MTV.

 Holland Hosts Red Carpet

You should probably tune in to style.mtv.com on Sunday too – Holland Roden is hosting the network’s Red Carpet Report.

She’s become the Ryan Seacrest, or I guess the Giuliana Rancic, for the MTV Red Carpet after taking a turn with the arrivals at this year’s Video Music Awards.


 * "so excited to be the fashion correspondent for MTV Style again! Had a blast interviewing my music idols at the VMAs. Excited to be in my realm and interview my peers for the Movie Awards. Can't wait to see which designers dominate the carpet."

 Posey’s Deodorant

Another reason to tune in Sunday (as if I hadn’t given you enough already) is to see Tyler Posey’s new commercial.

He’s selling AXE Deodorant as part of the brand’s “Nothing Beats and Astronaut” campaign.

Using our favorite Werewolf to sell us stuff on the network that runs Teen Wolf is what the Advertising Geniuses call “digital convergent layering.”


 * For instance, in addition to running spots with “Teen Wolf” stud Tyler Posey leading up to the awards show, Axe is also the exclusive sponsor of a “Best Hero” award.

The ads will run in advance of the awards show on Sunday.