Board Thread:WARNING ALL USERS False Info\Spoilers/@comment-4091815-20140214164949/@comment-4091815-20140214194122

LadyX wrote:

Neilandio wrote: Why would MTV and Viacom stop the spreading of this kind of videos? It's a promo, they don't win any money from it and the more people that see it the more people that will watch the show on monday. Because they, for some reason, haven't released it yet, and it's their property. They were firing people just a few months ago for leaking pictures that didn't give anything from the show away seeing as we had no context of what was going on.

It belongs to MTV and to Viacom - they made it, they own it, they should control it.

They put a great deal of thought into how and on what platforms they plan to release their material.

The network also gauges the popularity of the show by looking at hits on their website and social media as well as the mobile app.

When someone takes the video - we're not talking about embedding the video from the main MTV site which is what we do - but when someone TAKES the video then rebrands it with their own label and releases it on a non-official account - all the hits and activity on that video don't show up in the network's tally.

We embed the videos directly from the MTV site - when someone plays an official video here - it gets counted by MTV and it's just the right thing to do because they OWN the video.