User blog comment:Paul.rea/Teen Wolf Season 4 Behind the Scenes/@comment-24.34.81.18-20131207201033/@comment-4091815-20131207214506

The more I look at this, the more I think they may have accelerated their regular schedule because of the upcoming Christmas holiday in the US.

TV viewership is... odd and most shows go on hiatus or are replaced by one-shot specials because ratings suffer during the week before and the week between Christmas and January 1.

With a January 6 debut date, they face a substantial challenge in hyping the show to a general audience and the regular marketing schedule is likely being expanded.

Of course, this adds to my earlier concerns that Social Media engagement since the end of 3(a) was substantially less than what we saw after Season 2. Getting good ratings for Episode 313 on January 6 will very much depend on the show's social media and marketing.