User blog comment:Paul.rea/Teen Wolf News 091014/@comment-107.145.11.251-20140916003015

Again, you really do miss the point when a fan comes to you with a specific "beef" about the show and you say "That disgruntled fans can't affect the ratings." The fans are a super-reflective rating system. They are here to help.

When they tell you what works on a show and what doesn't, they are reflecting the casual viewer's feelings as well as their own. Fans are not separate from the whole. Casual viewers feel much the same as the fans of the show. The difference is that the casual viewer will not come here and answer your question for you. The casual viewer is gone or leaving. I know this, because I know both hard-core fans and many casual viewers and I take the time to ask them what they like or don't like about the show.

It might be true that TW didn't suffer a serious ratings drop until Labor Day, but the steady drop started after Episode 7, Weaponized. This marks the start of the Braeden/Derek romance that many casual viewers found completely perplexing, because it comes out of nowhere. There are also such tangled threads of plot by that time that most people can't figure out what's going on and don't care. See how the numbers start dropping.

http://33.media.tumblr.com/27044b6b2df8d7bf604fe9e4e9db3318/tumblr_nbp3hjWwpv1sqh5lpo2_500.jpg

And I would say that the casual viewer has had enough of the new cast and the convoluted, pointless, plot. But, I am sure that MTV will not listen to the fans and will believe that this is some global issue that has nothing to do with too many beauty queens and not enough substance in their show.