Board Thread:False Info and Speculative Discussion/@comment-25123326-20140708033021/@comment-13965604-20140714163007

Paul.rea wrote: Utah Alpha wrote: This topic sure has taken on a life of it's own.. Like I originally said, I think it would help a lot if they bumped up the start time a couple hours. Coming on at 11 in Mountain Time and 10pm west coast, IMO, is just too late. I'm not saying that's the only problem, but, it could be 1 of the bigger reasons for the drop in ratings.

Except - it's always been on that schedule so - we're comparing apples to apples and the ratings are still down.

It's weird that it's an hour later in mountain time than it is in the rest of the country. But even so, 11:00 isn't really all that late for the teens and twenty something's the show and station are geared toward. I know I was never in bed before midnight, and none of the people I knew were. And like Paul said, they're the same times it's always been. You might be able to account a near infinitesimal drop to the original teenagers that watched growing up and getting jobs that prevent them from watching when it airs and new teens not getting into it because it's too hard to follow if you haven't watched from the beginning. But that would be doubtful, especially in the economy were living in where young people aren't getting jobs, because older more experienced people are taking any thing they can get.