User blog comment:Paul.rea/Teen Wolf News 063015/@comment-220.246.171.51-20150703131255/@comment-4091815-20150703135839

Yes. Ratings only apply to US audiences. AXN should be showing Teen Wolf in some parts of Asia. I've not checked in a while but they had the rights to the show last time I did.

Live viewing is still a mainstay of the US advertising formula. It's shifting slowly away from that to the other sources you mentioned but the impressions one commercial can get all at one time is still more attractive and easy to understand than the same number of impressions or more over a couple of weeks.