User blog:Paul.rea/Teen Wolf News 082014

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 Teen Wolf News 082014



 Down go the Ratings

The big reveal of The Benefactor wasn’t enough to get folks to watch the show live.

Even more surprising, Deputy Parrish Naked wasn’t enough to get folks to watch the show live. Come to think of it that last bit would probably be an argument for the DVR, especially the pause and rewind features.

Perishable scored the lowest viewing numbers of any Teen Wolf episode since the disastrous Direct TV blackout of Season 2.

The less than 1.5 million viewer number is the worst of a bad season and marks a drop of right at 200,000 from week to week or 11% audience loss.

If there is a bright spot in this week’s Nielsen report it is that the share within the demo held remarkably steady – we’re averaging 0.71 for the season with Adults. Perishable scored a 0.65 which is better than some episodes that attracted more viewers. For comparison, Season 3 averaged a 0.84 in the demo.

A couple notes of encouragement –

The show isn’t actually aimed at the full 18-49 demo that most other networks slave for. There is an entire universe of Neilsen numbers, many under the age of 18, that MTV targets. Those numbers are not usually released publicly and may be holding steady at Season 3 levels.

MTV is actively trying to get folks to watch the show elsewhere. They’ve stopped releasing the weekly "next on Teen Wolf" trailers and have instead been pushing online viewing hard and they make more direct money if you buy the season on iTunes anyway. They also have a pretty sweet streaming deal with AmazonPrime. Fewer eyeballs pointed at traditional TV may be what they’re after? …That sounds weak even to my overly optimistic ears.

 Teen Wolf Moving to Sunday

With the ratings news, this planned move to Sunday night for the next episode now seems like the best plan ever.

MTV is broadcasting their annual Video Music Awards show on Sunday night so they’re sticking Teen Wolf Episode 410 on at 7pm before the Red Carpet show or whatever it is they call their arrivals.

Now, I’ve been skeptical of the move because disrupting regular viewing habits for an established show is traditionally just bad – but now I say ‘bring on the imaginary ratings bump’ please.

Here’s what I mean by that –

Last year they ran a CATFISH episode in the 7PM slot - the reality show reached more than 2 million viewers - up from the 1.5 to 1.8 million viewers the show had drawn in its previous 2 outings in its regular Tuesday night slot.

The Awards pre-show drew 4 million viewers and the actual awards drew 10 million - so that 7pm slot doesn't get much of that "ratings aura" it seems.

Also important to note - CATFISH ratings slipped back to the previous levels for the rest of its season meaning any bump the awards provided didn't last.

There are reasons why Teen Wolf might not perform as well under the same circumstances but perhaps the network is banking on regular Teen Wolf fans who currently watch via DVR or App to tune in live due to the live programming to follow. It's possible.

 Dear Jeff, I fixed your Timeline!

So I posted this set of before and after photos over at Tumblr recently.

The point of this is just to show how easy avoiding timeline issues should be.

The next lesson will be keeping contradicting year and age references out of the dialogue.

 Posey’s Cool New Gig

It sounds like a vanity project. Right? When you hear “Johnny Depp is doing a movie with his non-actor, teenage daughter” that sounds like a vanity project.

When you hear Kevin Smith and Depp are doing a flick with their daughters – it feels like you should call child services.

I’m kidding! Jeez, you guys are so sensitive now.

Sooooo Johnny Depp and Kevin Smith are working on a movie with their daughters and Tyler Posey is in it. It’s about a pair of yoga-themed superheroes.

It’s early days so there is very little to say about it other than “Posey’s in it.” You can get what story there is at eonline.com.