Board Thread:WARNING - SPOILERS and FALSE INFO AHEAD/@comment-148.244.96.180-20130709220050/@comment-4091815-20130710152247

It's the difference between a commercial and a trailer.

The trailer includes clips from the show - more often than not (although there are exceptions) what is in the trailer will be in the episode.

Those commercials were developed by MTV - Jeff didn't see the marketing until it was already done.

The marketing team didn't see the episodes before they conceived the spots and put them together. They had the scripts and the general description of events but the marketing plan was much more conceptual than literal.

For example - We are not likely to see one Scott holding another under water in the actual show.

Likewise, the cloaked figure in the locker room and the other imagery is unlikely to be seen in an episode.