Board Thread:False Info and Speculative Discussion/@comment-24732895-20140910035928/@comment-4091815-20140912003841

Nielsen is the only thing advertisers look at when buying commercial time.

They have to rely on the networks own information about online viewing. I'm not going to say the networks lie about those numbers but I will say they color them to make them look better than they are.

The level of advertising dollars supporting "online programming" is miniscule. The type of shows we enjoy now on networks and cable could not survive on that income stream.

For the foreseeable future - the current model will control the purse strings and programming.