Board Thread:False Info and Speculative Discussion/@comment-4091815-20140921173551/@comment-4091815-20140924145446

Fuerte92 wrote: Paul.rea wrote: Labor Day was a drain on all TV viewing in the US execpt for sports. The return to school by most US students in late August didn't help with a 10pm time slot either. Does this mean that during 3B no one went to school the day after? It was in winter and had the highest ratings o_____0 *yes, it has to be read with a sarcastic sound, like those of Stiles*  Aaaaand seriously, it was on 10 pm and even if their "target audience" is young, the audience used for ratings wasn't 18 and above, I don't live in the USA but I don't think they'll be late at school/work if they go to sleep at 11, once a week......yeah I'm rambling....It's the fact that I still have to watch the Amaznig O'Brien in TMZ >.< PUT (people using television) is higher in the winter months in the US.

The higher the PUT - the more likely you are to have a higher overall viewer number. While the number of people tuning in during 3(b) was higher than in 3(a)Teen Wolf's share of the overall audience watching TV didn't expand very much.

It's why US networks debut new shows in the fall - viewing is higher in the colder months than in Summer when evening activities stretch deeply into primetime viewing.

August/September is the time of transition for both younger students returning to middle or high school and older kids heading off to college. It is a sharp and radical shift in schedule.