User blog:Paul.rea/Teen Wolf News 080614

 Teen Wolf News Archive

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 Teen Wolf News 080614



 Teen Wolf Shines on Mobile

MTV parent company Viacom says its found all those lost Teen Wolf Viewers. They’re apparently still watching the show – on their phones.

From the Wall Street Journal –


 * “For example, the viewership gains at MTV's "Teen Wolf" since its launch in 2011 double when all of the screens it is viewed on are taken into account, not just Nielsen's live plus same-day ratings. Advertisers typically only pay for viewing in the first three days after a show airs, though some networks are pushing for a longer window.
 * "We are not getting the full monetization today because of some lag in the measurement, and that will catch up over time," Mr. Dauman said.”

Viacom officials say once the Nielsen Company expands the ratings measurement to include viewing on mobile devices, the numbers (and the advertising dollars they bring in) will improve.

So far in Season 4, Teen Wolf has lost more than 13% of its Season 3b audience according to Nielsen “live plus same-day” ratings. Even more concerning is the fact that Weaponized only picked up a 0.60 share of the 18-49 demo - the poorest showing in the demo for a single episode since Season 2. Teen Wolf usually scores at least a 0.70 share and averaged 0.80 for all of Season 3.

According to Viacom, the current rating system does a poor job of reflecting how their “young-skewing content” is actually consumed.

That’s why MTV official has been pushing more and more exclusive content onto their app and the primary Teen Wolf Website. They’re trying to get us to go there to consume the content so they’ll actually have something to show once the “expanded ratings” system is in place.

 SCREAM Update

Right after I published my report on the state of MTV Drama development, The Hollywood Reporter got some confirmation on the SCREAM pilot stuff.

There is finally some movement toward production. They have a cast and director in place which means it could beat the delayed Eye Candy to air.

Details are at THR website.

 Dylan’s Franchise Chances Improve

The success of Guardians of the Galaxy bodes well for The Maze Runner.

August is usually a bit of a bust at the box office. Typically it spells the end of the Summer Blockbuster Season and is a bit of a dumping ground for little movies that couldn't compete with the big, blowout, action flicks released earlier in the season.

Total box office take for movies released in July is more than a billion dollars – August typically brings in about half that much.

Then came GotG. The Marvel flick busted all records for the slow month ranking as the biggest opening ever for August and second biggest opening for a Sci-Fi adventure flick ever.

What does this have to do with Dylan O’Brien’s chances of launching a successful franchise with the Maze Runner?

I reported a while ago that TMR was moved from a February opening to a mid-September debut. Both months are kinda dead at the box office but September is deader than February by about -$300 million average. So, the chances of launching a blockbuster in September is lower than in February – it was, that is, until GotG came along and re-wrote the rules.

While TMR won’t ever do even a third of the business that Marvel saw with their “nobody’s ever heard of these guys” movie – it bodes well that audiences are willing to show up later in the season for well-made and well-hyped sci-fi movies.