User blog comment:Paul.rea/Teen Wolf News 090514/@comment-70.180.106.136-20140907205445/@comment-4091815-20140907211817

How exactly am I discrediting  "fandom influence?" Loss of fans for whatever reason and the lost of grassroots promotional support makes up a full 7% of my equation above. That's almost half of the loss.

If you think they make up the full 17% - that's fine but, based on the research the folks at Nielsen, the Pew Institute and everybody else watching the phenomenon of third screen migration, its not the whole story.