User blog:Paul.rea/Teen Wolf News 031616

 Teen Wolf News 031616



 MTV is Cashing in on Your Love

MTV parent company VIACOM has turned your love for Teen Wolf and other shows into a science and now they’re ready to target and sell you to the highest bidder. A recent blog post from VIACOM Corporate Communications Coordinator Bridget Darcy bragged on how the company’s Velocity integrated marketing and creative content team used fans and specifically the shipping community to sell Coca-Cola.

Darcy interviewed Erin Liabo who heads up Velocity.


 * “The idea for this campaign originated from Coca-Cola’s “Share-A-Coke” campaign that launched last summer. Liabo and her team sought to find an authentic place to anchor Coca-Cola while remaining true to the campaign’s overall vision of sharing and community. Through their research across the fandom landscape, they found an opportunity to build a campaign around the highly popular social behavior of ‘shipping’ – a term used to describe when fans pair characters together into romantic or platonic relationships based on their undeniable chemistry, and fans’ passion and desire to see them come together.


 * “’Shipping’ was a big trend that we saw in our research and it is one of the most popular insights and behaviors that takes place among fandom communities,” said Liabo. “Shipping is all about bringing two people together – this was such an organic parallel to Coke’s campaign, which is rooted in sharing moments, memories, or an emotional connection with a loved one.  Or in the literal sense, sharing a Coke with your loved ones.”


 * “‘Shipping’ thrives on Tumblr, so that’s where we inevitably activated the fan voting experience. “This is where we asked fans to share GIF content to mark their vote for the best Ships,” said Liabo. “The names of fans’ favorite ‘ships’ were then printed on custom Coke bottles for fans to showcase and share across their own personal feeds.”

To boil down some of the corporate speak, they targeted shipping fans and had them compete for the 2015 Fandom Awards under a Coca-Cola banner. The more the fan-made gifs were shared, the further the Coca-Cola advertisements spread.

Velocity goes beyond just branding gifs for contests. A recent interview with Velocity’s Lydia Daly at MediaVillage.com explained how VIACOM can now quantify your emotions and use those feelings to target advertising.


 * “Charlene Weisler: Is it really possible to measure emotional responses to marketing campaigns?


 * Lydia Daly: Yes. Canvs has developed a methodology to measure emotionality and this offers us a way to look at social conversations quantitatively to understand the feelings behind them. We can do this with marketing campaigns because we are already pulling all of the relevant campaign data as qualified by hashtags, phrases and keywords through our Echo Social Graph. The Canvs tool then analyzes that pool of data. This integration means that we have the ability to measure emotional reactions to our campaign content and that’s what our partners are looking for.”

“Partners” means “Advertisers” in this context.

MTV and VIACOM are hardly alone in this “Selling of the Fans.” Chances are your favorite YouTuber and Vine personalities are also sneakily selling you stuff. You can’t get away from it and, as groups like Velocity get better at quantifying and predicting your feelings, you can expect to see more.

Links: Media Village - https://www.mediavillage.com/article/viacom-velocity-unlocks-emotional-analysis-for-marketing-campaigns/

Blog Viacom - http://blog.viacom.com/2016/03/viacom-velocity-taps-into-fandom/

 Ghost of Allison

The ghost of Allison Argent played a big role in the Teen Wolf Season 5 Finale Apotheosis. Scott’s memories of his first love ultimately saved the day when Sebastien, The Beast of Gevaudan, tapped into his brain and saw what he thought was his sister Marie-Jeanne Valet. However, there are some fans who believe Allison’s spirit made another appearance in the show. Most folks saw the basic symbolism when the three remaining original characters, Scott McCall, Stiles Stilinski and Lydia Martin, took seats around a table in the Beacon Hills High School library. In that penultimate scene there was a fourth chair. Many fans believe it was left for Allison but some saw something else in that scene. They claim Allison’s chair moved as if someone pulled it out, sat down and then pulled closer to the table. Tumblr iamthealphanoww provided evidence in a series of images.

''“The chair went from in, to out, to back in. So are we just going to pretend like we didn’t witness Allison’s ghost joining the group.”'' – iamthealphanoww

The movement of the chair could be a purposeful choice by the director or it could just be a continuity error caused by accident while shooting the various scenes that make up that segment.

While both of those "real world" explanations make sense, the Ghost Chair theory is more fun.

Share your thoughts on the Ghost Chair in the comments.

 Best of the Baddies

Teen Wolf offered a plethora of villains in Season 5. In addition to the Dread Doctors, Theo and The Beast of Gevaudan we saw the return of Gerard and Malia’s mum The Desert Wolf as well as reformed Alpha Pack leader Deucalion. <p class="MsoNormal">Teen Wolf Wikia Administrator Dry63 has put together a sizable poll so you can make your pick for the Best of the Baddies.

<p class="MsoNormal">Go Vote! - http://teenwolf.wikia.com/wiki/User_blog:Dry63/Teen_Wolf_Antagonists_4

<h2 style="padding:0.2em 0.4em; margin:0 0 -20px 0; font-family:Century Gothic,serif; color:#778899; font-size:100%; font-weight:bold; text-align:left;"> Where is Dylan?

<p class="MsoNormal">The most frequent question we’ve seen on the Teen Wolf Wikia Twitter and Tumblr this week surrounds Dylan O’Brien and specifically his current location and when he’ll return to California to film more Teen Wolf.

<p class="MsoNormal">Dylan, at last report, is in Vancouver filming “The Maze Runner: The Death Cure” which started production on Monday. <p class="MsoNormal">This fact is distressing Teen Wolf fans because production on the show’s Season 6 is continuing without him.

<p class="MsoNormal">Two things to keep in mind about Dylan’s absence from Teen Wolf HQ:


 * Teen Wolf, like a lot of shows, shoots scenes and even episodes out of order meaning they can shoot around Dylan until he’s available.


 * Dylan will return to California at least a few times during “The Death Cure” shoot. He will be available to do some work on Teen Wolf.

<p class="MsoNormal">We don’t know exactly when he'll be back or whether this will mean less Stiles in Season 6. To delve into those questions would give away too much of the production's private information and could spoil plot points which Teen Wolf News won’t do. We have been assured several times that O’Brien will continue with the show this season and that the specifics have been worked out and scheduled to allow that.

<h2 style="padding:0.2em 0.4em; margin:0 0 -20px 0; font-family:Century Gothic,serif; color:#778899; font-size:100%; font-weight:bold; text-align:left;"> Tyler Hoechlin Garners Good Reviews

<p class="MsoNormal">Former Teen Wolf Tyler Hoechlin is getting some excellent reviews from the early screenings of “Everybody Want’s Some!!”

<p class="MsoNormal">BTW, those two ! are actually in the title of the film. <p class="MsoNormal">The Richard Linklater comedy opens on April 15 nationwide and some believe it will boost Hoechlin’s star power considerably.

TheGuardian.com writes –

<p class="MsoNormal">“Dazed and Confused made stars out of most of its principal players: Matthew McConaughey, Parker Posey and Ben Affleck were all complete unknowns before working with Linklater. If justice prevails, Everybody Wants Some!! will have the same effect on the majority of its male cast. Collectively, they’re one hell of ensemble, with Powell and Hoechlin as charismatic standouts.”

<p class="MsoNormal">Collider.com -

<p class="MsoNormal">“Tyler Hoechlin also commands the screen as McReynolds, the leader of the bunch who has a habit of rubbing some the wrong way due to the fact that he’s a major sore loser.”

<p class="MsoNormal">Variety -

<p class="MsoNormal">“In a manner similar to how “Dazed” featured an ensemble cast of — at the time — budding actors, this film gave Linklater the forum to showcase young talent like Blake Jenner, Zoey Deutch and Tyler Hoechlin. “I’ve done that a few times,” the director said, about giving young actors a shot. “It’s just thrilling to give someone who’s ready for their opportunity. They’ve done their work,” he said. “It’s up to our industry to have something for them.’”

<p class="MsoNormal">We still have a month to go before we can see the movie but, in the meantime, here’s the "Redband" trailer.