Board Thread:False Info and Speculative Discussion/@comment-5285305-20140816024249/@comment-4091815-20140816182733

I'm going to reverse myself a bit on this move by the network.

Despite the fact that it will disrupt regular viewing patterns for Teen Wolf - it could get us a modest bump in the ratings.

Last year they ran a CATFISH episode in the 7PM slot - the reality show reached more than 2 million viewers - up from the 1.5 to 1.8 million viewers the show had drawn in its previous 2 outings in its regular Tuesday night slot.

The Awards pre-show drew 4 million viewers and the actual awards drew 10 million - so that 7pm slot doesn't get much that ratings aura it seems.

Also important to note - CATFISH ratings slipped back to the previous levels for the rest of its season meaning any bump the awards provided didn't last.

I'm writing a lot on this - I'll probably turn it into a Teen Wolf News article next week - but it's also important to note that CATFISH is a self-contained, self-explanatory concept show. You don't have to know anything about it to watch and enjoy any episode. This suggests that viewers waiting for the Awards Pre-Show would stick around and sample the show.

Teen Wolf is a high concept, plot heavy, supernatural drama reaching the climax of its 4th season. I think it is the rare television uninitiated viewer who would "get" the show based on a single episode this late in the game.

Perhaps the network is banking on regular Teen Wolf fans who currently watch via DVR or App to tune in live due to the live programming to follow. It's possible, but in my opinion the ratings aura of the awards show just isn't big enough to warrant further diluting our already weak Monday ratings.