User blog comment:Paul.rea/Teen Wolf News 082014/@comment-76.70.104.110-20140825112812/@comment-4091815-20140825161024

You are correct that about 35% of people in Teen Wolf's target Demo now consume their television in some delayed fashion - either through DVR or other means.

Currently these viewers don't count when it comes to the rates the network can charge for advertising - therefore they don't count when measuring the health of the show's popularity - therefore they just don't count.

That is about to change. The traditional ratings are about to be expanded from a count of same day viewing to a full 7 days of viewing which will improve Teen Wolf's standing. However, there is not a enough change in the number of people time-delaying the show to erase the fact that Teen Wolf is attracting fewer eyeballs this season than last.