Thread:Paul.rea/@comment-30976646-20170809165818/@comment-4091815-20170809170517

This was a discussion 2 years ago. It's now decided.

We have semi-accurate live viewing numbers through roughly Season 4. Prior to that, the majority of viewers were watching via traditional means. After that point, the majority rapidly shifts to non-traditional viewing. The Nielsen system is incapable of counting the number of people watching "live" via other means, delayed viewing, and multi-device viewing. It is no longer an "apples to apples" comparison and therefore meaningless.