User blog:Paul.rea/Teen Wolf News 110212

 Teen Wolf News 110212



How MTV Pwned Teen Wolf Fans

MTV’s social media campaign surrounding Teen Wolf is often lauded amongst the people who laud such things.

The show’s social media efforts are directly linked to the show’s successful ratings, the cast and crew is accessible and responsive and MTV provides layers of social media experience to enhance fan’s experience.

But, it turns out, back at the start the network almost screwed the whole thing up.


 * "When we first kicked off the campaign, we said Teen Wolf would probably have some core fans [of the original movie], so we're going to play it up a bit," explained Burrell in a video testimonial for Networked Insights. "As we got started on the campaign, it became obvious, based on the social data, [the campaign] was not resonating."

A magazine called Customer Relationship Management talks to the powers that be at MTV about how they turned it all around.




 * “MTV turned to Networked Insights for help fine-tuning its marketing efforts. Based on the social conversations about Teen Wolf and other teen topics that the analytics firm tracked on Twitter and Facebook, it became apparent that Millennials were interested in the romantic relationships between the characters.


 * Noting that online conversations about the show spiked around the network's plans to include a gay character, for example, Networked Insights encouraged MTV to introduce the character earlier than originally planned.


 * Networked Insights also advised MTV to emphasize both the romantic and gruesome aspects of the show to attract both a female and male audience, maintains the analytics firm's founder and CEO Dan Neely.


 * "MTV had a [Teen Wolf] campaign about being in love and afraid. The moment they put that content out, we saw how it could attract two different audiences, so we advised them to split their creativity," Neely tells CRM magazine.”

So Danny was given a bigger part based on social media reaction? This means that, technically, we've been pwned, manipulated and shamelessly pandered to – but I, for one, am okay with that.

You can read more at DestinationCRM.com



The Spoiler That Wasn’t

So Jeff Davis is out with his latest Spoiler of the Week and it’s not really… not really a spoiler that is.


 * "Next season, during an important flashback episode, you'll learn why some werewolves have blue eyes and others do not. It has nothing to do with DNA or being a born werewolf,”

Yeah, we sorta knew that already.

I wrote a big thing about it back on August 19.

Here’s hoping next week brings something that's really new.

The Fuhrer on Colton’s Exit

You thought you were upset about Colton Haynes leaving Teen Wolf? Check out what happens when Hitler hears the news.



Watch it now – they tend to take these down quickly.