Board Thread:False Info and Speculative Discussion/@comment-4091815-20170722220231/@comment-4091815-20170723023342

Yeah, the Fandom thing kind of bit MTV on the ass this week with both companies doing a "Fandom Fest" in their marketing at SDCC. It's a great name. It should have been easy to do market integration as an adjunct to the more established Wikia brand, but they chose to go a different direction. It's been a massive SEO failure so far from what I can tell. Many other things with "Fandom" in the name got there first.

Like I intimated earlier, the decision making within the company is a "Hey look at this new shiny thing" kind of atmosphere. I blame it partly on "the San Francisco thing" and partly on the fact that the people who actually understand what Wikia is and why people are drawn to it, don't actually make the decisions.

They keep bringing in people from outside who have no clue why Wikia is the third largest entertainment brand in the world and the clueless just plunge headfirst into dismantling what's been built instead of using the solid platform they have to launch new products.

Oops- I got up on my box there for a second. Also, BTW, this is why I'm not invited to corporate events anymore.