Thread:Paul.rea/@comment-4435964-20140907095946/@comment-4091815-20140907150904

WE know the name.

WE also know the different effects of  Wolfsbane and Mountain Ash.

The casual user, which makes up 75% of our visits, has heard his name exactly once on screen. The chances they absorbed that knowledge to the point they would know to search for it when they are looking for more information about him - nil.

WE have to make the information easy for THEM to find - not just pat ourselves on the back for being "in the know" about the show.