User blog comment:Paul.rea/Teen Wolf News 070314/@comment-76.70.104.167-20140707052454

It's July, people. Let's use our brains. Nobody is going to sit around for an hour watching television. Especially, teenagers (the target audience) which are busy at camp, falling crazy in love, getting beaten in dark alleyways, spending time with friends, playing sports, on vacation, visiting family members, etc.

If the show was released in Autumn, there'd be an increase in ratings. Maybe winter too.