User blog:Paul.rea/Teen Wolf News 070714

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 Teen Wolf News 070714



 Wikia Audience Increase

While the ratings for Teen Wolf on television dip – the number of folks looking for information about the show continues to rise.

Wikia uses Quantcast to measure how many people visit Teen Wolf Wikia.

As you might expect, we saw our highest user numbers ever in March when Allison died. Most visitors came here in the 24 hours after the penultimate Season 3 episode.

Our best month for page views was actually July of 2013 – 3,712,244 pages were accessed with August running a close second with 3.4 million.

But when comparing apples to apples, season premiere to season premiere, we can see steady growth on the site.

Comparing the week of January 6 with June 23 – the increase in weekly individual users from the 3(b) premiere is 13%.

Comparing summer premiere to summer premiere, June 3, 2013 with June 23, 2014 we saw a 29% increase in unique visitors to Teen Wolf Wikia from Season 3(a) to Season 4.

It’s hard to draw direct parallels with the show’s viewer ratings since our audience is not focused on just one hour a week – but it seems whatever is going on with the television ratings decline has yet to be mirrored here on the site.

 Yet ANOTHER TV Rating System

We’ve told you about the Nielsens (regular TV ratings and the new Twitter Ratings). Now it seems there is another player in the ratings game.

"General Sentiment" started doing their "Social TV Chart" sometime this year (I can’t find the actual release of the product but it just hit my radar a couple weeks back).

I could do a bunch of research and tell you what this company does – but instead I’ll just assume it is yet another “Brand Analysis” firm that swans about convincing companies with too much money to spend some to get a report on how well their brand performs with the Twitter/Facebook/Tumblr crowd.

They only give away research like their “2nd Screen Score” to get their name out there and hopefully attract customers for their paying services.

The Social TV Chart professes to measure “chatter” about shows in the days before, during, and days after a show’s initial airing.

The come up with their “Score” based on hashtags, mentions of the show and even mentions of character names.

By that measure it is not surprising that Teen Wolf came out near the top, beaten for the week of June 23rd by a single episode of CBS’s Big Brother.

For some arcane reason these folks still divide shows among the imaginary Broadcast/Cable lines – as if people watching their TV recognize a difference anymore.

A more accurate divide would be “Audience Penetration” or even “Network Budgets” but I digress. Teen Wolf would’ve come second of all shows if all the shows were on the same chart – as it stands it came first among cable shows.

Zap2it – which publishes the Social TV Chart – is quick to point out that all this chatter doesn’t play into network decisions when it comes to cancelling a show but that too is an outdated concept.

As we’ve seen with shows like Mad Men – when lots of folks are talking about a show and its network, advertisers will often overlook weak ratings when placing a buy. That translates into strong incentive to keep it on the air.

 Who’s NOT Going to San Diego

As you might expect, Teen Wolf and MTV are putting on a big to-do for San Diego Comic Con though much of the cast won’t be part of the official panel.

Jeff Davis will be there with regular Con goers Posey, O’Brien, Hoechlin and Holland.

Instead of bringing fandom favorites Melissa Ponzio and Keahu Kahuanui or even Arden Cho - they’ll have Shelly Hennig and Dylan Sprayberry on the panel.

That’s confusing.

Also new this year – MTV corporate sprung for the “Teen Wolf Booth”. That means the show will have a presence on the display floor alongside Marvel, DC and the rest of the genre players.

As an added treat at the con this time – because MTV didn’t learn its lesson with last year’s disastrous calendar give away – the network created a full color Bestiary that will be given out to fans (while supplies last).

I cannot wait to see how much canon gets contradicted by this latest “art project” of theirs.

San Diego Comic Con starts 2 weeks from Thursday and the folks at the Wikia Mothership are once again giving our users a chance to be a part of the event. Check out this report for all the information.

 Teen Wolf Headlines

Braeden is Babe of the Day – Starpulse.com picked actor Meagan Tandy as their “not sexist at all” Babe of the Day this weekend.

After After the After After Show – [http://variety.com/2014/digital/news/mtv-picks-up-youtube-series-from-comedy-writer-morgan-evans-1201257746/ Teen Wolf After After Show host Morgan Evans just got a series pick-up from MTV. They bought his sitcom “Untitled Show That Morgan Evans Is Doing” that aired on YouTube.]