User blog comment:Paul.rea/Teen Wolf News 020315/@comment-2020973-20150205151300/@comment-4091815-20150205160009

Its still not clear how much this helps the bottom line. While Nielsen now gathers the +3 and +7 viewing across some devices - advertisers still pretty much only look at viewers watching the show live/same day.

MTV parent company VIACOM is pushing all sorts of other advertising models to work around Nielsen - but it's too early to tell if they're having success.