User blog comment:Paul.rea/Teen Wolf News 090514/@comment-67.244.76.103-20140908002943/@comment-4091815-20140908013251

Yeah, I get what you're saying statistically but (as insane as this sounds) statistics really have nothing to do with ratings.

Ratings don't actually count everybody so you can't trace ratings to individuals - I can't pour through the numbers and find those specific Teen Wolf viewers who are no longer there.

The PUT gives us a starting point - the same number of eyes watching screens but not watching the show.

It's the "all things being equal" part of the equation meaning you have to look beyond the reduction in overall television use to find other, more specific, reasons for the decline.