User blog comment:Paul.rea/Teen Wolf News 090514/@comment-67.244.76.103-20140908002943/@comment-4091815-20140908033330

The PUT is usually a pretty good snapshot across demographics. At least, Nielsen sells it as if it is.

The numbers across all demos (with the exception of the very young) ebb and flow pretty much the same across all age groups.

You shouldn't see a radical shift in the PUT demos skewing one way or another except in rare circumstances.

Again - the ratings we report are total viewers and the PUT tells us the total number of television viewers overall did not dip.

We don't break it out into the demos because those are not available to me or other members of the general public.

So - teen wolf is off 17% in total viewers across all demographics even though the same number (or more) people overall are watching TV.