User blog:Paul.rea/Teen Wolf News 090514

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 Teen Wolf News 090514



 Baby Posey/Bad Posey

MTV is doing one of their Cribs-like profiles of Tyler Posey on Sunday night. You remember when they used to bust up in people’s houses and show us all that cool ish we couldn’t afford? This is kind of the same thing but instead they just hang with Posey all day.

You should watch this for two reasons –


 * Baby Posey



Look at that face! LOOKATIT DAMMIT!


 * Bad Posey

Making with the testicle jokes and sex talk!

Tyler Posey Grindr

I’m fascinated to see if folks will love him or even still like him once they learn that much more about him.

That’s Sunday at 10PM on MTV followed of course by the Teen Wolf Season Finale (what’s that called again…) Smoke & Mirrors on Monday at 10PM.

I thought I could get through this without gloating about how this site, Teen Wolf Wikia, was just about the only one in the entire internet that DIDN'T report the stupid rumored title of the finale but I can’t help myself.

You other sites can all SUCK IT! cause you got it WRONG!

Learn to friggin source information before you publish it you macaroons!

 Lowest Ratings Since 2011

A Promise to the Dead scored the lowest ratings since Heart Monitor back in Season 1. The numbers would have probably met our Season 4 average – 1.4 to 1.5 million – had it not been a US holiday on Monday.

Even perineal Monday night power house – WWE’s RAW – saw a drop in total viewers from the previous week.

In addition to the "holiday drop" we had new programming competition from well-hyped specials on History (Houdini) and Lifetime (Saved by the Bell biopic). The result was a smaller overall audience looking at many more “new” cable shows from which to choose.

Still, just 1.293 million people watched the initial airing of Promise on MTV – making it the second lowest rated episode in the history of the series.

 But Why Though?

I’ve been throwing out theories about why the ratings are so much lower this season than last – a 17% drop from Season 3 – but I’ve yet to land on one that seems to cover the whole slide.

I put the question out to tumblr and twitter last night. I didn’t ask why folks don't watch anymore – I sort of knew what tumblr would say to that. So I asked, “What are you watching instead?”

Here’s what I learned –


 * tumblrs most often don’t actually respond to the question being asked.


 * tumblrs who profess to hate almost everything about Teen Wolf will, with great effort and vitriol, write pages and pages on why they hate the show. On a personal note, that much emotion aimed toward something or someone you profess to hate suggests there is something else going on with you that you should probably discuss with a licensed mental health professional.

I got a few answers to my actual question and a lot of information about why people say they don't watch anymore.

As to the ratings trouble - here are some of the conclusions drawn from my little Social Networking stroll -


 * You’ve got disgruntled fan contingents.

This user sums up their LONG list of complaints quite well.


 * That led to a “lowering of the volume."

There's been a reduction of proselytizing by those formerly rabid fans which, in turn, reduced the number of new audience members discovering the show.


 * The show was never very good to begin with.

Without the “cool factor” of “everybody else is doing it!” there’s no reason to watch anymore. My Spidey Sense suggests this is more disgrunting from the disgruntled but there may be some people like that.


 * The audience grew up.

This is something I’d suspected myself and this person condensed the idea very succinctly.


 * Changing viewing habits.

Many report they're moving from traditional TV viewing to streaming via laptop or tablet.

People keep asking what I think is the main factor behind the 17% drop in ratings. I’d say it’s all of the above and a few other things we have no way of knowing.

I’ll give 5% of the drop to the angry fans – even though it is unlikely any of them are actually living in Nielsen Households (the only ones that count for the TV ratings), their very public “falling out” with the show may have done some indirect damage and certainly curtailed audience growth.

I’ll give 2% to the aging audience who outgrew the show. If the drop had been more gradual, I’d probably give more credit to this inevitable phenomenon. As it stands – everybody didn’t just decide they were too old for Teen Wolf back in June.

I’ll give a full 8% to the move away from traditional television viewing. These folk are still watching - just not being counted in the traditional ratings system. I lend credence to this theory mainly because it’s obvious MTV has moved all its promotions effort into this space. The way they currently promote the show via their social media - it’s almost like they’d rather you watch on the app or online.

That’s 15% of our audience who no longer show up in the ratings – the other 2% is anyone’s guess.