User blog comment:Paul.rea/Teen Wolf News 062514/@comment-1600299-20140626065538

Odd how the ratings went down, I've been reading around and some people have said they really didn't even know that S4 was about to premiere because of a lack of advertising of the season, I don't know how reliable that it is or if these people really are regular Teen Wolf viewers, but that's one possible reason. I didn't see a lot of promotion for S4 on my behalf, but that obviously differs from person to person, I feel like the trailer for the season really didn't get a lot of hype either, but again that's different from person to person as well.

Still very quality ratings and healthy for the network in show, and now that networks are taking into account social media and DVRs (not sure how that works), the show is still in very good standing

Who knows, maybe the ratings become more consistent like this throughout the season, which are not bad at all, that's my little schpiel